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Homeopathic Products Generate Huge Sales Despite Lack of Evidence that they Work

Homeopathy, often referred to as homeopathic medicine, was developed in Germany over 200 years ago as holistic medical system. This unique method seeks to stimulate the body’s ability to heal itself by giving small doses of extremely diluted substances.

The theory behind homeopathy relies on two main principals. The first being the principal of similars which states that a disease can be cured by a substance that produces similar symptoms in healthy people. The next principal, known as the principal of dilutions states that the lower the dose of medication, the greater the effectiveness.

The ideology behind the popular homeopathic flu remedy known as Oscillococcinum revolves around giving a patient extremely diluted and shaken preparations that trigger the body’s natural healing ability. However, skeptics in the medical world have met this flu remedy with intense scrutiny and claim that the pill contains no traces of any active ingredients.

The British Medical Association has begun questioning the proof behind the practice, stating that any affects felt by Oscillococcinum must be considered a placebo effect. The lack of active ingredients has even prompted activists to stage mass public “overdose” events in an attempt to prove there is literally nothing in the pill.

Despite the onslaught of negative media associated with homeopathic medicines like Oscillococcinum, the industry is not only surviving, it is thriving. In 2009, consumer sales in the United States soared to $870 million which represented a 10 percent increase over the past year.

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